During this year’s Salone del Mobile in Milano, the presentation of EticaLiving took place, launching the very first cobranding that merges craftsmanship, sustainable design and luxury.


Slow+Fashion+Design and VGnewtrend collaboration came to life through the Salone 2018, an edition with extraordinary participation numbers.

The ideal context through which Slow philosophy took shape, thanks to an innovative and creative approach.

The alliance between luxury and artisans, who inherit a long maintained tradition in clothing and design, naturally works. This was proved in the common appreciation of the project shared by the press and the visitors.


During the first day of the Salone, on Tuesday, April 17th, there was the press conference that officially launched the EticaLiving collection. An opportunity to present the founding idea behind the project, with an audience of interested journalists, partners and guests.

To contaminate interior design with artisanal fashion: this is the goal and the will communicated by Slow+Fashion+Design founders Alessandro Crosato and Silvia Müller, during the Salone.

The collection included eight exclusive and numbered pieces, exhibited in VG’s fair space (Stand L27, Pavilion 3) during the whole week.

Several headlines talked about the initiative and selected EticaLiving within the Highlights of this Salone, both in local press and in international fashion publishings, such as FashionNetwork,


Slow+Fashion+Design would like to thank all those who took part in the events and the people who took an interest in the Collection. We will soon release more news about EticaLiving.