Slow+Fashion+Design and VGnewtrend present EticaLiving, the very first cobranding project that merges slow philosophy with luxury, signature of a market leader in the interior design industry.

The official launch will take place at this year’s Salone del Mobile in Milan, from April 17th to April 22nd, Pavilion nr.3 (Stand L27).

This project originates from the desire of putting into practice Slow+Fashion+Design‘s philosophy: supporting territorial values, craftsmanship, ethics and beauty, through the creation of new collaborations within companies, artisans and professionals.

VGnewtrend’s characteristic shapes, the sustainable materials we looked for and all the manufactured fabrics used, gave birth to EticaLiving.

A valuable project, that owes its uniqueness to the proficiency of the people who took part in it.

Choosing an EticaLiving product means that you are aware of nourishing a virtuous market, with a transparent supply chain. It means supporting the italian economic system, becoming part of the project and marrying a slow-life concept.


Every single piece of the collection is part of a limited series: each product has its number ID and has its own history, with all the people who contributed to its creation, from the initial draft to the final details.


Slow+Fashion+Design & VGnewtrend

Salone del Mobile di Milano – Preview from April 17th to April 22nd, 2018